Home Commercial book Ryan Reynolds and Mint Mobile Team with AriZona Iced Tea for Hilarious Ad

Ryan Reynolds and Mint Mobile Team with AriZona Iced Tea for Hilarious Ad


Besides being an actor, producer, co-owner of a football club and social media icon, Ryan Reynolds has become a marketing expert. His companies, including Aviation Gin and Mint Mobile, have repeatedly captured attention with hilarious and unexpected ad campaigns. After already breaking the internet earlier this week with the first details surrounding Dead Pool 3, including the reveal that Hugh Jackman will return as Wolverine in the film, Reynolds turns everyone’s attention to Mint Mobile in a delightful way. In a new video, which you can watch below, Reynolds and AriZona Iced Tea CEO Don Vultaggio announce a “partnership” between their two companies, based on the idea that AriZona’s signature iced tea n hasn’t changed its prices over the decades.

The video, which involves Reynolds throwing AriZona tea at a cellphone, also results in the revelation that consumers will have to combine the two products themselves, instead of getting a pre-made deal. Still, the video turns out to be a clever illustration of Mint’s price point in the mobile carrier landscape.

“We’re really risk averse,” Reynolds previously said of his Mint Mobile and Aviation Gin campaigns. “So people really think we like to shoot from the hip, because we move so fast and that kind of stuff. But, we really think about that kind of stuff. We really find our safeguards. Similarly way I write Deadpool. It’s like, ‘Okay, what’s a person hypersensitive to this kind of material going to say?’ What’s the guy who doesn’t care what he’s going to say? I want to find the medium where everyone kind of feels seen in there.

“I’ve taken this up with Aviation and everything we’re working on,” Reynolds added. “Working through that lens of empathy and that guides us in a weird way. That doesn’t mean you can’t be subversive or super funny, and risky, or at least feel super risky. But, it stops you definitely walking in the wrong direction. I say this knowing that I’m just as likely to step into something I didn’t intend to step into as anyone. There are mistakes.

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