Puffin has signed a second children’s book by Ladbaby following the success of their first, Greg the Sausage Roll: Santa’s Little Helper, published last November.
Olivia Edwards, editor of Puffin Picture Books, has bought the UK and Commonwealth rights to Greg the sausage roll: the perfect gift by Mark and Roxanne Hoyle, the pair behind social media phenomenon LadBaby, from WME. It will be illustrated by Gareth Conway.
Greg the Sausage Roll’s debut book has gone number one and has so far sold 119,406 copies in the UK via Nielsen BookScan. The perfect gift will be released on November 10, 2022.
The new book sees the return of the irrepressible Greg the Sausage Roll for another magical adventure that “guarantees kids and adults alike a bag full of festive laughs.”
Its synopsis reads, “Greg waits all year for Christmas to roll out, and just as the tinsel lights come on, he springs into action. He’s a sausage roll on a mission to make this Best Christmas EVER! – new friends and family and find out: Will Greg find the perfect gift?”
The authors, who had three consecutive Christmas number-one singles in 2018, 2019 and 2020 pledged to work closely again with Puffin, the National Literacy Trust and WH Smith to donate books to children in need, as they did with the first book. Puffin again pledged to donate a Puffin book to a child in need with every copy pre-ordered or purchased from WH Smith.
Olivia Edwards, commissioning editor, said: “I am delighted to be working with Mark, Roxanne and Gareth on Greg’s second celebratory adventure. Last year, it was amazing how a little sausage roll catapulted into the hearts of the nation and became a number one bestseller. Expect more nonsense, even more magic, and lots of heart. After all, it really wouldn’t be Christmas without Greg the Sausage Roll!
The authors said: “We are thrilled to announce that we are continuing our incredible journey with Greg the Sausage Roll. For two people with dyslexia, writing a book to try to encourage children to love reading was already an overwhelming and mind-blowing achievement for us. For the book to become a number one Sunday time bestseller and collecting over 28,000 books donated to charity to help children read was beyond our wildest dreams!