In a collaboration that no one saw coming, Doritos, Lucha Libre and Stranger Things have created something… well, truly spectacular. Doritos has released a new commercial that takes place in the Stranger Things town of Hawkins, Indiana, specifically the Hawkins Coliseum, and features Lucha Libre legend Hijo del Santo in the ring (via WrestlingInc). El Santo is about to face his opponent in front of a large crowd when a hole opens towards the corner of the mat, and as his opponent is engulfed by it, the Demogorgon crawls out of the portal to the Upside Down. and take his place.
What follows is a wild and incredible battle, as El Santo stays in the ring to do battle with the beast as the crowd exits the arena. El Santo avoids a claw swipe and then fends off the creature with a dropkick, though the poor cameraman doesn’t fare so well, being completely eaten.
After the Demogorgon spits out the camera and his shoe, the lights flash and the beast flanks him and strikes, splitting his back with its claws. Then he knocks El Santo from the ring to the ground and looks to eat him too, but El Santo then notices that the Mariachi Band stayed in the arena and hides. He gives the nod and they begin to play, stunning the Demogorgon enough for El Santo to knock him into the portal. After a celebration, El Santo jumps into the portal as well, and somehow it was all in a commercial for Flamin’ Hot Doritos.
There really aren’t any bullet points in all this advertising, and yet I don’t care. It was amazing, and you can see it for yourself in the video above. It’s also worth noting that Santo is actually banned from the Arena Coliseo where the commercial was filmed. He was banned when he left arena owner CMLL, but it seems CMLL didn’t know he would be involved in publicity before his shoot.
Hijo del Santo has had some standout runs in AAA and CMLL over the years, including a classic match at AAA’s When Worlds Collide when he teamed up with Octagon to defeat Art Barr and Eddie Guerrero. Hijo del Santo will be taking part in Kobe World 2022 and the Kobe Pro Wrestling Festival in July as part of Ultimo Dragon’s 35th anniversary celebration.